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But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

Sponsored Content - This utilises content created and paid for by a brand to promote a specific product or service. But search marketers who use white hat tactics and understand Intent-Based Search Marketing do well. Because they're optimizing their website for their users first—which is what the search engines really care about. Which is why we've broken down social media marketing into 4 stages of the Social Success Cycle. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. With this in mind, digital marketing teams should leverage a platform that uses advanced attribution modeling. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically leverage a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it ...